How did you use new media technologies on the construction research planning and evaluation stages?
Within the construction of my music video I used media technologies such as final cut express and youtube to achieve the best sound and video quality to fit my desired target audience. By using final cut express this allowed us to add in editing techniques for example speeding up and slowing down time, letter boxing technique, create short and long cuts and making chloe's motions more distinct to fit to the tempo of my chosen track. It also allowed us to experiment with colour theory by de-saturating the colours down to black and white to create an effect of past tense.
I also used photoshop, which played a huge part in the creation of my digi pack and poster. By using photoshop it allowed us to add in typography in a verity of different places in a verity of fonts and add in such icons as bar codes and blackberry icons. It also allowed us to be experimental by adding in effects such as liquify and cartoon, this was very important to us as our drum and bass genre is known for using animation within their CD's and posters instead of realistic images.
Within my research I used social networking sites such as Facebook, Twitter, Myspace and fan sites for Chase and Status to get a better understanding of my target audiences wants and needs. I also used Youtube to gain statistics about where video's of a similar genre had been watched and what percentages of genders had watch them, including age groups again giving me a better understanding of the target audience of drum and bass is. When it came to planning my music video I used the internet to help me plan the production of my video. I did this through researching train times for london and contacting my actors and actresses through Facebook to make sure everyone was aware of dates, times and clothing.
Throughout this evaluation I used Final Cut Express to film and edit questions one, two and three as I felt this was the best way to present them, I also used blogger to help reflect on the journey I have made throughout.
